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New Director at The Forge
Strategy consultancy The Forge has appointed Laura Halliday as a Director in its Brand Strategy practice, based in London.
 With locations in London and Amsterdam, The Forge brings together consumer insight and commercial expertise to develop customer-driven business strategy programmes.
Halliday worked at Unilever for four years from 2006, latterly as a Brand Manager, then spent three years as a Strategist at consultancy Big Green Door, and four as a Director at Flamingo in Singapore. Since 2017 she has worked as an independent brand strategy consultant and workshop facilitator.
Forge co-founder Simon Garnett says the company worked with Halliday during her consultancy career, drawing on her brand strategy and consumer expertise. He comments: 'We're thrilled that she is becoming a member of the team. Her client-side perspective and global experience is a huge asset to clients looking to grow their brands and businesses in complex global trading environments'.
Web site: www.theforge-uk.com .
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