Caldwell Joins aytm to Drive Euro / APAC Expansion

In London, agile consumer insights platform aytm (Ask Your Target Market) has appointed research tech veteran Johnny Caldwell as Client Director, EMEA & APAC, supporting its continuing expansion into global markets.

Launched in 2009, aytm now combines access to more than 100 million consumers with a predictive sample engine, an adaptive survey editor, and a comprehensive insights and analysis dashboard. It recently launched a new Insights Portal, which promises to streamline the process of combining and analyzing results from multiple tracking studies and concept tests, pulling them all into one interface.

Caldwell brings more than 33 years of experience in market research and online panel roles. He joins from Australia-based digital research and audiences platform Pureprofile, where he spent three years as Senior Director of Partnerships EMEA & US. Before this he spent a year as Innovation Consultant at online research supplier Panelbase, served as MD of panel and data collection firm Netquest, and was UK MD of Voice of the Customer specialist Nepa. Earlier in his career he worked at Research Now (now Dynata), and held senior roles at Red Sheriff/Nielsen/Net Ratings,The Research Business International (TRBi), and ORC International.

aytm CEO Lev Mazin comments: 'Johnny has earned a renowned reputation throughout the global consumer insights industry. His decades of expertise combined with a relentless pursuit of client success makes him the ideal leader as we enter this exciting new phase of growth for aytm'. Lisa Santos, VP of Client Engagement adds: 'Johnny brings thought provoking creativity to our Global CPG team here at aytm, his enthusiasm for the industry shines and offers face to face time with clients with focus on growing our European partnerships'.

Web site: www.aytm.com .