Justtag Buys Segmented Data Firm Relevant Audience

Poland-based data-as-a-service platform Justtag Group has acquired Relevant Audience, which provides segmented data to advertisers through programmatic buying. Terms of the deal, which will see Justtag enter the Scandinavian market, were not disclosed.

Relevant Audience offers GDPR-compliant data sources and a 'Segment Finder' which can be used to filter segments by region, categories, and sub-categories, and see the size of an audience by its age.

New parent Justtag helps clients increase the effectiveness of their advertising, based on online and off-line data covering more than 85% of Polish Internet users. The buy will allow Justtag to expand to five further countries: Finland, Sweden, Denmark, Norway and Latvia.

Tomasz Chłodecki (pictured), President and co-founder of Justtag Group, comments: 'Relevant Digital is already one of the largest data providers for programmatic platforms in Finland, and implementing our technology will fuel further development. We plan to become a leader in Scandinavia in the next two years in providing data for campaigns and identifying users on the Internet'.

Web sites: www.justtag.com/pl and https://audience.relevant.fi .