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Senior Hire for Online Measurement Firm
Search engine marketing specialist icrossing has appointed a Director of Analytics. Maura Lewis is a veteran of AOL, AdKnowledge, and iTraffic who has helped in the development and launch of several leading online measurement techniques.
Lewis was Director of Strategy and Analytics with AdKnowledge, Director of Analytics at iTraffic, and, most recently, Senior Project Manager with the Advertising Effectiveness Research group at AOL. Her experience includes methods from basic impression counts to latency conversions to online-to-offline research. In her new role, she will help to grow and develop icrossing's customized Search Intelligence(tm) service, and increase the level of reporting for icrossing's Natural Search Optimization and Paid Search Management services.
Lewis, who holds an MBA from Wake Forest University, says she sees icrossing as the leader in the search market: 'We are on the forefront in terms of tapping into the power of search using both the technologies employed as well as the relationships we have cultivated throughout the industry'.
The company is on the web at www.icrossing.com
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