CEC Names Chief Insights and Marketing Officer

US-based family entertainment and dining group CEC Entertainment has hired Mark Kupferman as Chief Insights and Marketing Officer for its flagship brand, Chuck E. Cheese and its virtual kitchen brands. He also takes overall responsibility for all insights and research.

The firm and its franchisees operate a system of nearly 600 Chuck E. Cheese 'fun centers' and more than 120 Peter Piper Pizza venues, with locations in 47 states and 19 foreign countries and territories. Kupferman (pictured) joins with more than three decades of brand and data-driven marketing expertise across the family entertainment and restaurants sectors. Most recently, he was Chief Commercial Officer at Ruth's Chris Steak House, and prior to this he worked as SVP of Consumer & Guest Experience at Six Flags Entertainment; and led the Research and Insights teams at Universal Orlando and Paramount Parks.

David McKillips, President and CEO of CEC Entertainment, comments: 'I am thrilled to have Mark join us to lead the marketing strategy for the world's largest family entertainment center brand, Chuck E Cheese. His proven expertise and success across the restaurant and family entertainment business is a perfect complement with the most aggressive brand transformation in the company's history'.

Web site: www.cecentertainment.com .