Freemavens Adds Former Black Swan and Kantar Execs

London-based insights and analytics growth consultancy Freemavens has appointed former Black Swan Data exec Lauren Warnock as Analytics Director, while former Kantar Consulting exec Stephanie Holt joins as Senior Consultant.

Founded in 2013 and owned by MSQ, Freemavens employs analysts, data scientists and strategists who are bi-lingual fluent/native speakers, allowing the firm to understand not just language, but also local cultural nuances. Warnock joins after nearly six years at data science and consumer behaviour prediction specialist Black Swan Data, most recently as Director Solutions Strategy, and was previously Director of Insight & Innovation. She began her MR career in the Financial Services division at GfK.

Holt previously spent five years at Kantar, specialising in data-driven brand, cultural and commercial growth strategy, and in-depth audience, category and consumer segmentations. Most recently she was Commercial Strategy Consultant, and earlier she served as Senior Innovation Client Executive.

Eleanor Lloyd Malcolm, co-MD, comments on the new appointments: 'Innovative analytics is at the heart of our growth at Freemavens and together they bring market leading expertise to our growing practice. With Lauren's leadership, we are poised for transformation and I'm excited to see the impact she will make as part of our team. Stephanie's deep commercial experience will strengthen our strategy offering as we support clients in unlocking their biggest growth challenges'.

Web site: www.freemavens.com .