Kantar Promotes for UK Analytics Practice MD Role

Kantar has promoted Mark Standley to the role of Managing Director of its UK Analytics practice, overseeing its growth and development, including investment in AI.

Last year, Kantar acquired the Hamilton AI platform, which now drives its UMMO tool (Unified Marketing Measurement and Optimisation), enabling marketers to optimise their media budgets in close to real time, ensuring their investment strategies balance long-term brand building with driving sales in the short term. Kantar's Analytics practice makes sense of large, often unstructured datasets, combining this insight with the group's own proprietary data to advise clients on marketing effectiveness, brand positioning and wider strategy. In addition, the practice helps clients engineer their own data to connect data sources and maximise the value of the insights they offer.

Standley (pictured) joined in 2009, and previously served as Head of Innovation, having earlier spent fourteen years at TNS as a Group Director, and nearly a decade as a Director at Research International. In his new position he will be using technology to speed up analysis, while drawing on the knowledge of Kantar's experts to help clients understand how they should act on findings.

Amy Cashman, Executive MD of Kantar's Insights division, UK & Ireland, comments: 'The world is swimming in data and our clients want help to cut through the noise to make better, informed decisions for their brands - and with global economic, political and social events evolving at such pace, they want this help quickly too. With Mark at the helm, our Analytics practice is perfectly primed to support businesses as they navigate this turbulence, using cutting-edge technology and our teams' expertise to get to the heart of what really matters to us as consumers'.

Web site: www.kantar.com .