Senior Hires and New UK Office for Real Chemistry

Healthcare industry insights provider Real Chemistry is expanding its European presence, with the addition of four new leaders and the opening of a second UK office, in Manchester, early next year.

Real Chemistry focuses on helping the healthcare industry better understand, reach and engage patients and professionals. The firm designs market access strategies and solutions based on a 360-degree understanding of the market dynamics and incentives that can impact how patients move through the system and access needed care. Services include profiling and segmentation, data analysis and interpretation, market access strategy with customer interviews, and competitor analyses.

The four new team members include Jason Gardener, SVP Head of Medical. He began his career at GSK and Merck, and more recently served as Head of Medical Services at CMC Connect. Celine Parmentier joins as SVP Head of Client Services, and will lead Real Chemistry's Medical and Commercial accounts. She previously spent nearly a decade at Havas, most recently as Client Services Director, and will now work with clients to conduct research and formulate plans for the positioning of physician and patient engagement strategies.

James Graham joins as EVP, Executive Director of the group's ad and education arm 21GRAMS, with more than 25 years' experience from advertising, events and experiential agencies, including SapientNitro and Publicis. Finally, Greg Barter joins as EVP, Executive Director 21GRAMS, with more than twenty years' global experience in healthcare communications from firms including McCann Health, Omnicom and Havas Health. The firm says these new leaders will build on the continued global growth achieved by the current London and Zurich-based teams.

CEO Shankar Narayanan (pictured) comments: 'We have had tremendous growth in the EMEA market since opening our London office in 2009. We bring something completely unique to the market, offering healthcare brands one partner that combines unparalleled audience intelligence, engaging creative, medical and scientific expertise, and integrated communications across the commercialization spectrum'.

The firm, which also has offices across the US and in Canada, is online at www.realchemistry.com .