6Sense Launches Campaigns for LinkedIn

San Francisco-based predictive intelligence firm 6sense has launched a tool called Campaigns for LinkedIn, allowing clients to launch hyper-targeted LinkedIn account-based marketing (ABM) campaigns directly within the 6sense Revenue AI platform.

6sense taps AI, machine learning and behavioral data to help B2B organizations predict the customers most likely to buy, and to act in the best way to engage anonymous buying teams. The new solution is designed to simplify the management of targeted programmatic video and social media campaigns for digital advertisers, within a single platform. The tool forms part the Revenue AI platform, through which users can target key accounts across multiple channels.

Danny Khatib (pictured), SVP of Product Management, Advertising, comments: 'By uniting buyer and account insights with LinkedIn's expansive reach, we can enable our customers to build successful advertising campaigns with unparalleled precision and efficiency all within the 6sense Revenue AI platform'.

Web site: www.6sense.com .