Senior Analytics Hire for Shapiro+Raj

US-based research consultancy Shapiro+Raj has appointed Geneva Taylor as Director, Data Analytics & Insights.

The company is a Nationally Certified Minority Business Enterprise, with offices in Chicago, New York and the Indian city of Pune.

Taylor (pictured) spent two and a half years at Ipsos as a Research Manager, Marketing Sciences, then in March 2018 moved to Catalina USA where she was Director of Brand Marketing Analytics. Two years ago she joined NielsenIQ - now NIQ - as Director of Analytics Commericalization. In her new role she is charged with ensuring 'rigor and innovation' in Shapiro+Raj's marketing sciences capabilities and providing thought leadership on opportunities to integrate big data analytics, predictive analytics and advanced modeling into the offer.

Taylor will join the team of Chelsey Merker, SVP Strategy + Research, whose remit is to drive excellence and innovation for the company as a whole. Merker comments, 'We are beyond excited to have Geneva join the team. When we identified the need to provide our clients with greater leadership and continued innovation in the area of analytics, we couldn't have imagined a better fit for the role. I have no doubt Geneva will have an immediate and meaningful impact on our team and our clients'.

Web site: www.shapiroraj.com .