SightX Adds Key Driver Analysis Feature

In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal.

SightX is an end-to-end market research platform merging AI with consumer psychology, allowing users to create surveys, collect feedback, run experiments and analyze data in a central hub. Last month it added a Generative AI 'consultant' called Ada, which it says can suggest which experiments to run, and build projects to provide users with the best audience to target.

Co-founder Naira Musallam, Ph.D. (pictured) says of the latest addition: 'When it comes to metrics like customer satisfaction, brand loyalty, or purchase intent, not only is it important to know where you stand, but also what factors play a role and their level of impact. Our powerful new Key Driver Analysis tool helps you do just that by discovering the 'whys' behind your KPIs'.

The firm is online at www.sightx.io .