Big Village Launches Audience Intelligence Platform

Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments.

Previously known as Engine, Big Village is now part of holding company Bright Mountain Media, which combines digital advertising services and insights, and also includes Wild Sky Media, Deep Focus and Bright Stream LLC. Big Village products include CARAVAN omnibus surveys, Cassandra youth research, and 'Digital Hives' online communities.

The new platform offers 'thousands' of segments based on consumers' and businesses' intentions, sentiments, interests, values and behavior, and is distinguished, the company says, by the depth of its insights and the ability to incorporate custom segments.

Audience Intelligence can be used to enrich clients' first-party data assets, including survey data and customer data; plan media and communications strategies; and activate campaigns for pre-built or custom segments across a range of media platforms.

Chief Data Officer Andy Davidson (pictured) comments: 'What makes Audience Intelligence different is the seamless integration it provides between the voice of the consumer and the campaigns that are ultimately delivered to them. We have intentionally built our platform to enable brands and agencies to avoid the hops across various stages of strategy, planning, activation, and measurement that typically dilute campaigns. At the same time, we've purpose-built our solution to help publishers improve monetization with details on their first-party audiences that other solutions can't provide'.

Web site: www.big-village.com/insights/audience-intelligence .