PublicRelay Hires COO and SVP Insights

Communications analytics and insights firm PublicRelay has appointed Anu George as COO and Ryan Smith as Senior Vice President of Insights.

The company combines AI and other tech with expert analysis to measure the impact of clients' communications on their business goals; predict risks, trends and outcomes; and guide communications strategy.

George joins with experience from leading global operations, quality and innovation functions at firms including AIG, Morningstar and GE - including the use of design thinking, process reengineering and agile methodologies to build scalable operating models and cultivate customer-focused innovation. George's new role includes overseeing global client analytics operations, spearheading operational and data excellence, and driving strategic growth initiatives.

Smith joins from PR firm FleishmanHillard where most recently he was SVP and Senior Partner for TRUE Global Intelligence. In his new role he will lead PublicRelay's Strategic Partnerships team, using insights and actionable, data-driven recommendations to optimise customer experience.

CEO and co-founder Eric Koefoot comments: 'I am thrilled to welcome Anu and Ryan to our leadership team. Their proven track records and visionary leadership will be instrumental in accelerating our growth and enhancing our position as the most trusted partner for communications analytics, insights, and advice to the world's leading brands'.

Web site: www.publicrelay.com .