Veridata Hires Chief Revenue Officer

Texas-based data collection firm Veridata Insights has appointed former Dynata exec Justin Wilbur as Chief Revenue Officer (CRO), and says it added fifteen to its headcount in 2023.

Now in its fifth year, Veridata offers an automated project platform covering the research process from sampling through to dashboards and analytics. During 2021 the firm launched a new qualitative division, and expanded its in-house survey programming team.

Wilbur (pictured) brings more than twenty years' experience in management, sales, product and software development, and training. He worked previously as Dynata's VP of Product Commercialization, and earlier served as an Enterprise Account Director at Qualtrics and EVP of Sales and Marketing for Momentum Business Solutions.

In his new role he will spearhead Veridata's revenue generation and sales strategy, while also taking the lead in driving client retention, pricing, product monetization, and training and development.

CEO Jami Pulley says of the hire, which happened towards the end of last year: 'Justin's professionalism and strategic thinking made it an easy decision to appoint him as CRO. He has already made such a significant impact during the short time he has been here, and his expertise and ethos align perfectly with Veridata. We're excited to see the continued growth that will happen under his leadership'.

Web site: www.veridatainsights.com .