Kantar's Ryan Joins Data Platform SCUBA as CPO

Former Kantar Chief Data Officer Marc Ryan has joined New York-based SCUBA Analytics in the role of Chief Product Officer.

Founded by former Facebook executives and led by industry veterans from Kantar, Sonos and Splunk, SCUBA offers a platform for real-time data collaboration, including AI-driven dynamic audience segmentation and advanced activation.

Ryan spent nine years at Kantar in product and technology roles, most recently serving as CDO for one year. Earlier roles include co-CEO at Insight Express and a decade in audience measurement with Director and VP roles at Jupiter Media Metrix and Nielsen. He began his research career at Millward Brown in the 1990s.

SCUBA CEO Tony Ayaz says of the appointment: 'We are thrilled to have Marc join SCUBA to help drive modernization across leading brands and publishers as they enter a new privacy first era of audience insights and automation. The advertising industry simply needs a better way to convert signals into fast decision intelligence while protecting consumer privacy'.

The company can be found online at www.scuba.io .