VoC Specialist First Insight Buys Digital Marketing Firm

In the USA, retail Voice of the Customer solutions provider First Insight, Inc. has acquired SnapRetail, a digital marketing platform helping retailers and brands to boost in-store traffic and online sales - for an undisclosed sum. Both companies are based in Pittsburg.

First Insight's platform helps clients gather consumer data feedback in order to optimize strategy, product, pricing, planning and marketing decisions. Last week it launched an app called My INSIGHT, promising merchants, designers and planners consumer understanding for purposes including assortment building and rationalization. The company says the SnapRetail buy will enhance its marketing automation capabilities and is the first in a planned series of acquisitions and internal developments aimed at extending its platform.

CEO Greg Petro (pictured) comments: 'This acquisition augments our existing decision-making capabilities with even more robust, discrete and actionable data insights. We expect future acquisitions that will further fortify our ability to amplify retail operational outcomes. SnapRetail's innovative consumer engagement programs are aligned with and will seamlessly integrate into First Insight's consumer-centric expertise, adding depth and muscle to our data capabilities aimed at converting consumers into loyal customers'.

Web site: www.firstinsight.com .