Korean Partner for Holden's Asian Alliance

Shanghai-based fieldwork and research services provider Holden Healthcare has welcomed a partner in Korea to its Asia Physician Panel Alliance (APPA). Seoul agency Nownfuture joins existing partners Seed Planning in Japan and The Owl Consulting Company in Taiwan.

Holden was established in 2008 and has built a network of more than 250,000 healthcare professionals across fourteen Asian markets. The APPA alliance allows it to integrate and expand these resources more effectively, especially for traditionally hard-to-reach markets. Korea is known for its advanced medical technology and rapidly developing healthcare industry, and Holden says the new addition not only enhances APPA's market coverage but also adds deeper understanding and access to this key Asian market.

Jeff Kelsch (pictured), Managing Partner and Head of US Operations at Holden Healthcare, says of the new arrival: 'Korea's entry brings new perspectives and expertise to our alliance. We believe this will further strengthen our position in Asia's most significant markets and offer more comprehensive and in-depth services to our global clients'.

Web sites: www.holdendata.com , www.appa360.com and www.nownfuture.com .