Cynozure Hires Data Literacy and Culture Lead

Data and analytics strategy consultancy Cynozure has appointed Louise Hutchins to head up the development of its literacy and culture change services, for clients wanting to make the most of data and of AI.

With offices in the UK, the US and Europe, Cynozure helps clients to reach their 'data potential', ensuring they have the skills, culture, capabilities and behaviour required to make the most of the opportunities of new tech: this includes data management, architecture and engineering; data culture and literacy; and change management and leadership.

Hutchins spent more than sixteen years at retailer Marks and Spencer, in Membership exec roles and latterly as Head of Loyalty Proposition and System Development; served briefly as MD of professional network The Loyalty People; and has run her own consultancy, Reach Strategy Ltd, which worked with both The Loyalty People and Cynozure. Her new title is Director - Data Culture and Literacy.

Cynozure Product and Customer Director Tim Connold comments: 'Culture change and data literacy have been a huge area of growth for our business in the last 12 months, as businesses look to better equip their teams with the right skills to maximise the value from data and AI and stay ahead of the competition. We are delighted to welcome Louise on board and continuing to support our clients to thrive in this digital age'.

The firm has recently launched CLEAR, a framework drawing on insights from industrial and organizational psychology to guide clients towards a data-centric culture with the help of five principles - Communicate, Lead, Educate, Act and Relate.

Web site: www.cynozure.com .