New Head of Product for B2B Data Firm Rhetorik

B2B data services company Rhetorik Ltd has appointed former Equifax and Dun & Bradstreet exec Jim Longo as its new Head of Product.

Rhetorik delivers data solutions to marketing and talent clients worldwide from locations in Wokingham, UK and Quebec City, Canada - with a focus on data quality, compliance and innovation.

Longo (pictured) brings more than two decades of cloud/SaaS, data product development and global leadership expertise, and will drive the development of new products and services for the firm. Most recently he was Senior Director of Product Strategy at Equifax Workforce Solutions, helping to transform its Employer Services division; and earlier he worked at Dun & Bradstreet and Intuit. [Please note - not to be confused with another Jim Longo, co-founder and Chief Strategy Officer of Discuss].

Dr Denis Poulin, Rhetorik's Chief Data Science and Analytics Officer, comments: 'Jim is an experienced product executive who brings deep data industry knowledge to catapult Rhetorik's data, analytics and AI innovations'. CEO Meredith Amdur adds: 'Jim's arrival as the Head of Product, with his extensive background in enterprise data solutions, will help drive Rhetorik's growth trajectory in developing and commercializing AI-driven analytics tools - tools that help our customers identify prospects and market trends faster'.

The company is online at www.rhetorik.com .