Opinium Hires for European HQ Role

Insight agency Opinum has hired Matthew Barton as Senior Consultant, based in Amsterdam, supporting continued 'rapid growth' in Europe.

The London-based firm also has offices in New York, and offers qual and quant research and consultancy across five practice areas - brand and communications, product and service development, stakeholder, market intelligence and thought leadership. It also owns and manages panels of UK consumers, IFAs and small businesses, and runs an omnibus which interviews 2000 UK adults in each wave.

Barton joins from Australian agency Forethought, where he spent six years, most recently as an Associate Principal Consultant focusing on brand strategy, customer experience, pricing optimisation and go-to-market strategy. In his new role he will focus on brand, communications and strategy research across a broad range of sectors.

Emily Dickinson, Head of Opinium Amsterdam comments: 'After a strong year of growth, Opinium is thrilled to be attracting the most ambitious new talent to support its existing and future clients. I'm delighted Matt has chosen to join our agency, and I know our clients and colleagues across the globe will feel the same'.

Web site: www.opinium.com .