Australian Ad Agency Kaimera Appoints Data Chief

Australian independent media agency Kaimera has appointed former GroupM exec Brett Camilleri as its first Chief Data Officer.

With bases in Sydney, Melbourne and Auckland, NZ, Kaimera places a strong focus on insight and data in its ad strategy development, and says Camilleri (pictured) will play a pivotal role in 'elevating its data and analytics capabilities, leveraging data to drive effective media solutions'. He has spent the last three years heading up analytics for WPP's GroupM, and the previous fourteen working for GroupM's Mindshare n London and Sydney.

Kaimera founder and Chief Digital Officer Trent McMillan, quoted on news site www.mumbrella.com.au , said: 'Brett's exceptional skills in data and analytics will empower us to deliver powerful solutions that align with our core values of trust and transparency. At Kaimera we believe in simplifying media for our clients, achieved by bringing in senior professionals who are experts in their field. We are genuinely excited about the positive impact Brett will have on Kaimera's growth and the continued success we bring to our clients'.

The agency now employs around 40 people and is online at www.kaimera.com.au .