Pre-Seed Funds for eCommerce Data Platform Octup

Tel Aviv-based Octup, which provides an operational AI-driven ecommerce insights platform, has raised $4m in a Pre-Seed funding round, with which to roll out its end-to-end discovery platform for ecommerce, add talent and expand to new markets.

The company is led by Alon Partuk (pictured), CEO and founder, and offers what it describes as ' the first AI-driven operational platform for D2C brands'. The software gathers and analyses data from marketing, delivery, customer support and warehousing to help with maximising online sales, reducing inefficiencies and business expansion. Clients are in a range of sectors including apparel, supplements, consumer electronics, skincare, cosmetics and jewellery.

Partuk comments: 'We believe it's crucial to understand how key business metrics like lifetime value (LTV) and client retention relate to the quality of our service. Our dedicated team tackled technical and data complexity challenges head-on, developing an advanced engine to access previously elusive information. This innovation now provides complete operational visibility, revealing hidden costs and delivering significant value to our clients'.

The round was led by Tal Ventures. Joined by Bullet Ventures, HCS Investors Group and World Trade Ventures as well as the founders of Trax and Rapyd.

Web site: www.octup.com .