PureSpectrum Appointment Targets EMEA Growth

Online sample marketplace and research tech company PureSpectrum has appointed former Ipsos, Nebu and Bilendi exec Ian Roberts as Business Development Director for EMEA, based in London.

Launched in 2016 in California by former Cint US MD Michael McCrary, PureSpectrum offers a complete end-to-end research platform promising faster and more efficient decision-making, and uses a respondent-level scoring system called PureScore, designed to block 'low-quality' respondents from taking surveys. Last week it appointed former Qualtrics and Dynata employee Mani Padmanabhan as Senior Client Director for Asia, based in Singapore.

Roberts spent four years as Director of Sales And Business Development UK and US at Bilendi & Respondi, and earlier eleven years as Head of Sales at Nebu, as well as two and a half years each at Ipsos and Voxco. In his new role he is tasked with expanding PureSpectrum's client portfolio across EMEA, calling on his 'keen understanding of client needs' and 'passion for delivering tailored solutions'.

EMEA MD Stephen Hughes says of the hire: 'I'm delighted to have Ian join us. His wealth of experience and extensive network will undoubtedly prove invaluable as PureSpectrum looks to continue our rapid growth into 2024'.

Web site: www.purespectrum.com .