Humankind Hires Two to Lead New Quant Team

London-based Humankind Research, which specialises in research for positive social impact, is adding a team offering standalone quantitative projects, and has hired Laura Moore and Amy Watson to lead it as Head of Quant and Quant Research Director, respectively.

The company was founded by Tom Silverman, Gail Steeden and Jess Lister in 2017 and has grown to a team of eighteen. Until now focused on qualitative, it works with clients across consumer and corporate brands, charities, foundations and the public sector, with a common theme of research for the good of society.

The firm says the new quant team comes in response to growing demand for hybrid qual and quant approaches from existing and new clients - Moore and Watson have been working alongside Humankind in a freelance capacity until now.

Moore (pictured above) trained as a journalist and worked as a teaching assistant before moving into research at Millward Brown in January 2009. After spells at CrowdDNA and ABA Market Research, she crossed to the client side for eighteen months as Insight Lead at the UK's Gambling Commission and five and a half as Insight Manager at restaurant and pub group Mitchells & Butlers. For the last two years she has worked as a freelance researcher.

Watson (pictured below) spent nearly seven years at MR agency Kokoro, rising to AD; in 2020 joined fashion and homeware retailer TJX Europe as Consumer Insights Manager; and she has since worked as Head of Insights and as a contractor for social impact organisation Moving Ahead.

The new team will offer campaign and brand tracking, segmentations, supporter surveys and a range of other quant approaches. Founding Partner Jess Lister comments: 'We are delighted to be extending our quant offering. We have had brilliant experiences on integrated qual/quant projects for so many of our clients over the years, so offering standalone quantitative research feels like the most natural next step'.

Web site: www.humankind-research.com .