iMotions Debuts Biometric Tools for Academia

Behavioural understanding specialist iMotions has unveiled EduLabs, a platform integrating biometric technology solutions for use by academic institutions, departments and students.

The Danish company, which launched version 10 of its eponymous main platform last month, says Edulabs is a scalable holistic academic ecosystem 'powerful and dynamic enough to support rigorous academic research', but also giving students experience using methods and technologies used outside academia.

The solution's 'online component' is a browser-based, intuitive software platform, targeted for groups of 20 to 100 for studies using eye tracking and facial expression analysis tools. This is combined with a 'Lab component' with a full suite of tools for intuitive design of complex studies supporting 'any stimuli - from the real world to virtual reality'. It features built-in integrations for popular biosensors and eye trackers, and tools to analyze and annotate data live and generate heatmaps, graphs and tables.

The platform allows for collaborations and expansion beyond a single discipline, department or institution, and facilitates partnerships between academia and industry, according to the firm, which ads: 'Universities can leverage EduLabs to become market research arms for corporations, solidifying their position as invaluable partners in research and insights'.

iMotions CEO and founder Peter Harzbech (pictured) comments: 'We believe that human behavior research will be a cornerstone of academia - for students, researchers and institutions as a whole. EduLabs has been imagined and developed with this in mind: giving students access to the essential research tools of tomorrow, powering deeper academic studies, and creating a foundation for revenue-generating partnerships - all of which can help propel institutions forward'.

Denmark-based behaviour analytics software firm iMotions has

Web site: www.imotions.com/edulabs .