YouGov Swiss Subsidiary LINK Rebrands

Global MR and data group YouGov has announced the rebranding of its Swiss subsidiary LINK, acquired in December 2021, as YouGov Switzerland.

LINK (formally LINK Marketing Services AG) boasts a Swiss panel of 115,000 members, and the company says it is committed to supporting and growing this for the long term, while the change of identity will not alter daily operations or the composition of the team. LINK's integration into YouGov will help to make the parent group's portfolio of products and services more readily available to Swiss clients, with ready access to YouGov's team of more than 3,000 employees worldwide and its panel of 26 million registered members in 55 countries.

Julien Chevignon, Interim General Manager of YouGov Switzerland comments: 'We are excited to take this important step and solidify our identity as YouGov Switzerland. This transition opens the doors to an even greater range of high-quality research services and data products for our clients. We would like to thank our Swiss clients and partners for their continued co-operation and look forward to entering the next phase of the venture alongside them'. Global CEO Steve Hatch (pictured) says the transition is 'not just a name change but a step change in the value we can create for Swiss businesses through accurate and insightful data'.

With offices in the UK, North and South America, Europe, the Middle East, India and Asia Pacific, YouGov is online at www.yougov.com .