Brightcove Launches Real-Time Publisher Insights Tool

In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content.

Brightcove creates streaming technology solutions to connect companies and their audiences across devices and locations. In June last year the company launched a solution called Ad Insights, to help media companies understand the correlation between ad intensity, viewer engagement and tolerance across dimensions, including players, devices, regions and content.

The new Publisher Insights service builds on this to help news organizations quickly identify which stories drive viewer interest, and devise effective audience engagement strategies. The tool measures engagement drivers, builds actionable viewer segments and taps the firm's Audience Sync integration to synchronize critical metrics with popular MAP and CRM platforms and drive action based on insights.

Specific features include a new 'Trending Now' dashboard to analyze audience metrics, and a benchmark called 'Engagement Peaks' which analyses the shelf-life of a publisher's video content, including peaks and drop-offs to help customers pitch the right content to reach new audiences and grow engagement.

Chief Product Officer Scott Levine (pictured) comments: 'Publisher Insights is designed to address the needs of content organizations that seek to make better, more timely data-driven decisions. Many publishers rely on real-time data, analytics, and insights to analyze what video content is performing best on their platform. Building on our Audience Insights solution, we have customized a new product for news, sports, politics, and other publishers to analyze their viewership trends in an instant to optimize their content strategy'.

The company is online at www.brightcove.com .