Market Xcel Veteran Arora Joins New Firm BioBrain

Recently-launched research operations hub BioBrain has appointed Market Xcel veteran Ashwani Arora as Director of Strategy and Insights, and a Partner in the business.

BioBrain was launched six weeks ago by former Ugam Solutions and Discuss exec Vinay Raj Rao, and provides a platform which 'seamlessly connects the entire research ecosystem' for improved efficiency and deeper insights. The platform is built on the pillars of standardization, configurability and interoperability, and is based around a central hub which integrates with popular industry software and sample providers.

Arora (pictured) worked for IMRB International for two years before joining full service New Delhi-based research agency Market Xcel, where he spent the next twenty-three years, rising through SVP roles to Executive Director. Recently he led the company's MX2.0 research vertical, working on large-scale studies with complex sampling issues, and devising and producing comprehensive training procedures and manuals to help the firm's teams collaborate and deliver. He has also expanded the portfolio and helped drive strategy for revenue generation and client satisfaction.

In his new role he will focus on BioBrain's innovation, and on continuously improving and streamlining its processes.

Founder Rao comments: 'We're truly excited to welcome Ashwani aboard as we expand our business through targeted innovation, heightened efficiencies, and optimized processes'.

Web site: www.biobrain.io .