Senior Hire for Behavioral Specialist HCD

In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting.

HCD combines consumer brand, packaging and product expertise with cognitive and neuromarketing tools to understand sensory, user and brand experience.

Czapla joins with a background in neuroscience, physiology, and psychology, including extensive experience in sensory and product research. Prior to recent stints at Segmedica and The Boston Beer Company, she spent two years as a contractor working in sensory and consumer research for SPCP Research Partners and four and a half at Curion Insights. Earlier in her career she was Manager, Global Sensory and Consumer Insights at Godiva Chocolatier and spent nearly a decade in sensory research roles at David Michael & Co.

In her new role, Czapla will lead new business development, consulting and account management, emphasizing a partnership mindset and a customized approach for each client. CEO Glenn Kessler comments: 'We are excited to have Rachel join us. Her expertise and collaborative approach will enhance our ability to deliver impactful solutions to our clients'.

Web site: www.hcdi.net .