Comscore Board to Welcome Former DV COO McLaughlin

Comscore has announced that its Directors will now support the addition of Matthew F. McLaughlin to the Board at the forthcoming 2024 annual meeting of stockholders. Former DoubleVerify exec McLaughlin was put forward by activist shareholder 180 Degree Capital Corp in January.

In November last year 180 Degree Capital indicated to the Board of Comscore that it planned to nominate two candidates, one intended as a replacement for Brent Rosenthal, who has since confirmed, however, that he will not stand for re-election. 180 then wrote to the Board two months ago stating that it would nominate McLaughlin, adding digital nous to improve the corporate governance of the company. Comscore says the nomination has been supported by other shareholders, and the Board notes that it 'welcomes constructive feedback from all stockholders and looks forward to Mr McLaughlin's contributions'.

McLaughlin is a retired ad tech executive and Naval officer, who worked most recently as COO of measurement and analytics firm DoubleVerify - he spent eleven years at the company, leaving in March 2022, and during this time directed its Product, Engineering and Sales operations activity, including managing over half the company's employees at a time of rapid growth. He was also 'deeply involved' in the firm's private equity sale in 2017 and its multi-billion dollar IPO in 2021. Earlier he worked at Nelnet subsidiary CUnet, GM of Audience and Media at BDMetrics Inc., and VP of Performance Media at VNC Communications, a performance marketing subsidiary of DoubleClick Inc. He spent the last eight years of the twentieth century in the US Navy.

Web site: www.comscore.com .