VidMob Hires CRO, Promotes for VP Client Role

Personalized video content creation platform VidMob has brought in Matt Young as Chief Revenue Officer, promoted Erin Arnett to VP Client Solutions and Global Brands, and moved interim CRO JP Maheu into the role of strategic advisor.

VidMob's 'Intelligent Creative' platform integrates analytics into the creative process to help brands produce, measure and optimize the performance of their ad assets across all major digital advertising platforms. In August 2022 it raised $110m in a Series D round of funding, and in October 2023 it appointed former OMD and Aegis Media CEO Mainardo de Nardis as Executive Chairman, supporting its growth strategy and strategic agency relationships.

Young (pictured) brings recent experience from ad intell platform Vivvix, where he was Chief Commercial Officer, and digital media firm Recurrent Ventures where he spent just under two years as CRO. Prior to this he was EVP, Global Chief Revenue Officer at Motorsport Network, a VP at Verizon and head of Programmatic at Yahoo! In his new role he will be responsible for driving revenue growth and overseeing VidMob's sales, marketing, partnerships and business development strategies.

Arnett joined VidMob in 2019 and the firm says he has 'demonstrated exceptional leadership and expertise' in various Client Solutions roles.

CEO and founder Alex Collmer comments: 'Adding Matt's leadership and experience to our executive team takes growth for Vidmob and our clients to the next level. As a digital marketing authority with deep experience in measurement and marketing intelligence, he understands acutely how Vidmob's technology can transform a brand's creative performance and boost ROI. I'm also excited for Erin to lead our brand relationships globally. It's great to be able to promote from within - her new role is a testament to her success and dedication to helping our clients win. Lastly, a huge thanks to JP for his incredible work as interim CRO and continued guidance as an advisor'.

Web site: www.vidmob.com .