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Birthday Invite for Code of Conduct
The UK's Market Research Society (MRS) has issued a final call for comments on a revised version of its Code of Conduct, which sets professional standards for the UK industry and is a point of reference for MR professionals worldwide. The Code celebrates its 50th anniversary this year.
To mark the anniversary the MRS has revisited and revamped the Code, updating its language, format and some content to ensure its relevancy to researchers in the 21st century, and will publish the revised version in 2005. The Society is calling on researchers in agencies and client-side, as well as commissioners of research and anyone else with an interest in research standards, to provide comment before the consultation closes on 31 December 2004.
Rowland Lloyd, MRS Council Member and Chairman of the Professional Standards Committee, the committee responsible for the re-drafting of the Code, commented, 'We are very keen that as many people as possible provide feedback on the revised MRS Code of Conduct. During its 50-year history the Code has been subject to many changes, but this recent revision is one of the most significant the Society has ever undertaken.
'The level of response we've received so far has been very encouraging but we are eager to get the opinions of as many more people as possible in these final few weeks of consultation. Everyone with an interest in market research has a view on the Code, so please let us know yours'.
More information on the Code, along with the opportunity to comment, is available at www.mrs.org.uk/standards/codeconduct.htm
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