NIQ Launches 'Full View' CPG Data Access

Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community.

The service brings together data from critical online retailers, DTC brands, social commerce, quick commerce and emerging e-commerce platforms, along with an expanded version of xAOC (All Outlets Combined), NIQ's all-in category including grocery stores, drug stores, mass merchandisers, select dollar stores, select warehouse clubs and military commissaries (DeCA). Data is enriched with NIQ attributes, account-level breakouts, and visibility into private labels, and the firm says it is the first of a number of Full View - Measurement roll-outs in 2024.

In addition to new data sources promising a nuanced view of consumer behavior and market trends, the solution allow deep dives into retail accounts, categories and brands, as well as thousands of key product attributes including size, form, flavor, and sustainability or ingredient profiles. Private-label products are 'thoroughly tracked' using next-generation data techniques addressing what the firm says is a 'crucial market blind spot', and users can customize hierarchy views to suit their existing systems and priorities.

Kim Cox, the firm's MD of NA E-Commerce comments: 'With the Full View - Measurement, we are redefining how the CPG industry views and utilizes data. Our unparalleled approach to integrating online and off-line insights ensures our clients are always one step ahead in a rapidly evolving marketplace. Our expanded market coverage also uncovers blind spots for our CPG clients'.

The company is on the web at www.niq.com .