AnalyticsIQ Adds Consumer Channel Behavior Offer

Atlanta, GA-based predictive analytics firm AnalyticsIQ has launched ChannelIQ, promising 'reliable and actionable insight' into consumer marketing channel preferences, for use in targeting and ad optimisation.

The firm uses predictive people-based data blending cognitive psychology with data science to help B2C and B2B organizations across industries understand 'who people are, what they do, and why they make decisions', with brands including Our PeopleCore consumer data, BusinessCore B2B data, and Connection+ B2B2C linkages. In February it launched an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement.

The ChannelIQ suite tracks consumer behavior including social media activity, TV consumption and podcast habits, providing detail on responsiveness by channel, activity level, amount of influence, content preferences and other factors. The tool blends cognitive psychology and data science, to highlight where target audiences spend their time and what grabs their attention, and the firm says it will help clients with media planning and customer segmentation.

According to CEO Scarlett Shipp (pictured): 'By providing deep insight into this crucial aspect of consumer behavior and targeted advertising, ChannelIQ enables the creation of more efficient, effective, and personalized strategies and can ultimately play an instrumental part in improving campaign ROI'.

Web site: www.analytics-iq.com .