UKOM Hires Nielsen Veteran Sarah Miller

British online audience measurement body UKOM has appointed 25-year Nielsen exec Sarah Miller as its Technical Consultant.

UKOM oversees the UK's digital audience currency including operation of the Ipsos iris audience measurement solution.

Miller joined Nielsen early in 1999 as Statistical Research Director, and has worked there ever since, most recently in six years as COO International Watch, leading the global group's international Audience Measurement Product organisation, including solutions for Ad and Content measurement across TV, Digital and Audio.

In her new role she will apply her deep expertise on UKOM's technical board, which represents its stakeholders ISBA, the AOP, IAB and the IPA. She reports to UKOM CEO Ian Dowds, who comments: 'In building a world class team at any JIC, you want people with proven expertise and ambition - that's Sarah. She is a respected leader inn audience and media research, with a track record of delivering complex projects all over the world. Maintaining UKOM's robust governance is key to our future strategy and our ongoing success as we work with Ipsos to pioneer new developments in the fast-developing world of online audience measurement'.

Web site: www.ukom.uk.net .