Four Senior Hires for Leger in USA

Canadian-owned market research and analytics firm Leger has appointed four new members for its US team, including sales and research functions. Ben Piper and Matthew Luff join as VPs Business Development, Wayne Link as VP Client Development and Heather Hart as Associate VP, Research.

Link brings more than 30 years of experience of consumer and shopper insights, as well as brand management on the client side, in sectors including CPG, Hospitality, Retail, Pharmaceuticals and Durables. He has worked at MetrixLab, at Ipsos, and at PepsiCo where he helped pioneer virtual reality shopping software.

Piper brings more than two decades of experience in both qual and quant insights, from initial project design through to data analysis, reporting and storytelling, in sectors including CPG, Retail, Quick Service Restaurants and Financial Services.

Hart has worked for more than twenty years' on the supply side and ten on the client side, leading a broad array of projects. Luff was Vice President of Client Service at NAILBITER in Chicago, and before this spent eighteen years at Nielsen BASES, leading teams and boosting revenue growth in the global restaurant sector.

Leger's EVP USA Alicia Ierardi comments: 'The decision to bring on board four distinguished professionals into our US division is more than a step towards enlarging our team: it's a leap into the future of expanding our AI, market research, innovation and analytics capabilities. With these hires' skillsets, we are enhancing our ability to listen to the pulse of the American market, anticipate trends, and deliver insights that drive success'.

Web site: www.leger360.com .