Futurum Group Buy Extends Audience for its Analysis

Texas-based tech advisory, intelligence and research firm The Futurum Group is to acquire Techstrong Group, a publisher of tech community sites and provider of services such as buyer intent analytics, demand generation, IT buyer journey development and overall B2B buyer insights.

Techstrong's portfolio includes sites such as DevOps.com, Security Boulevard, Cloud Native Now and Techstrong.ai and content covers topics including cloud-native, cybersecurity, IT service management, digital transformation and AI. The firm is based in Boca Raton, Florida.

Futurum's advice and intelligence cover twelve major technology sectors: AI & data analytics, cloud, telecom, policy, consumer electronics, enterprise applications, security, semiconductors, workplace collaboration, sustainability, and CX. Last year the firm acquired half a dozen companies working in research, intelligence, media, and performance testing and validation.

Following the buy its media arm 'Six Five Media' will begin distributing content over Techstrong's channels, and Futurum will be featured in Techstrong's existing distribution network, which includes analyst opinion and thought leadership segments, market research, Tech Field Day programs, Signal65 lab and product insights, and special events.

Techstrong founder and CEO Alan Shimel (pictured left) comments: 'The state of the tech media and analyst industry has continued to evolve over these last few years. To succeed in today's environment, it is imperative to have critical mass in terms of coverage and presence. The combination of Techstrong's brands and offerings with The Futurum Group's stable of analysts, media, and intelligence creates a market-leading organization that can dominate in these changing times'. Futurum Group CEO Daniel Newman (right) says the company is 'deeply committed to providing measurable value to its clients', and believes that the buy 'will immediately expand our scope in distributing research, media, and analysis and support a better understanding of the IT Buyers' Journey matching vendors and IT leaders'.

Web sites: www.futurumgroup.com and www.techstronggroup.com .