German Qual Platform Brainstork Targets UK

Berlin-based experience research software platform Brainstork is entering the UK market, and has hired Ben Leet as UK Partnership Lead on a freelance or 'fractional' basis.

Brainstork, which is five this year and was founded by Eray Tufan and Onur Ekici, offers a qual software platform streamlining the end-to-end process of MR including user and customer research. Users can recruit for and manage multi-country research projects; conduct online focus groups, in depth interviews and usability tests; transcribe and analyze recordings with AI; share results and collaborate globally. The firm says it has a 'significant client base across continental Europe', and is looking to expand into the UK market and beyond.

Leet worked for five years at uSamp / Instantly and then at Dalia and YouGov, before joining Delineate in 2018. He became CEO of the last of these in 2021, but stepped down a year ago and has taken a number of 'fractional' roles including for Ayda where he is CFOO, and obile survey tech company Livepanel where he is a Strategic Advisor.

CEO Tufan (pictured) adds: 'We have made significant progress recently, from both a client and platform development perspective, and we feel that now is the time to take our technology further into the UK market. We are delighted to be partnering with Ben as our first step in this expansion'.

Brainstork is online at www.brainstork.com .