Veritonic Integrates AppsFlyer Data

In New York, audio research and analytics platform Veritonic has announced an integration with mobile marketing analytics and attribution platform AppsFlyer, giving the former's audio attribution solution seamless access to real-time data on in-app conversion actions across mobile devices.

Veritonic helps clients research, test and measure the ROI of their audio assets and campaigns before, during and after they run. In February it launched a solution called Brand Lift Pulse, promising better campaign data for smaller players.

AppsFlyer, which earlier this month announced an integration with Snapchat, measures the performance of marketing campaigns across thousands of media partners, tracking hundreds of millions of installs and more than one trillion user actions every month, including purchase and subscription data which will be available to Veritonic.

Scott Simonelli (pictured), founder and CEO of Veritonic comments: 'We are pleased to unveil our integration with AppsFlyer, a pivotal step in our mission to offer unparalleled insights into audio campaign performance. This collaboration signifies our commitment to delivering cutting-edge solutions that empower our clients with comprehensive data insights. With automated access to crucial in-app conversion metrics, we're enhancing our ability to provide holistic, cross-channel performance analytics, enabling our clients worldwide to optimize their audio campaigns with unprecedented precision and efficacy'.

The partners are at www.veritonic.com and www.appsflyer.com .