Funds for B2B VoC Solution Four/Four

London-based B2B SaaS solutions provider Four/Four has secured £310k in Seed funding, for use in expanding its operations and continuing software development.

Four/Four's software automatically captures feedback data from customer conversations, links it with client companies' CRM data and analyses it using an AI engine to provide insights and 'answer questions others can't'. This includes helping product teams with customer profiling, roadmap planning and market segmentation; helping marketing teams to optimise promotion; and helping leadership teams to spot opportunities, understand their market and improve their planning.

The company was established last year by Chris Lloyd and Rob Dumbleton, has only commenced operations in the last few weeks and said in a statement that the rapid investment 'reflects the shift in the B2B SaaS market towards a more buyer-centric world'.

Seed funds came from Haatch Ventures. The company is online at www.fourfour.ai .