Former Nielsen / NIQ Exec Dunn is New Similarweb CRO

Tel Aviv-based digital market intelligence firm Similarweb has appointed Nielsen veteran Susan Dunn as Chief Revenue Officer (CRO), based in Atlanta, GA and responsible for driving revenue growth as well as overseeing the company's global Go-To-Market organization.

The company offers proprietary software for understanding online behavior, analysing traffic and providing engagement statistics including the behavior of visitors to similar kinds of sites. In February it announced 2023 revenue up 13% to $218.0m, and that it had moved into profit in the fourth quarter.

Dunn (pictured) spent the last 32 years at Nielsen and Buy / Connect successor company NielsenIQ - the last three of them as CRO, and before that as CEO of Byzzer, the firm's emerging brands platform. Early in her career she worked client side in the food sector at The Hershey Company and Pillsbury.

CEO Or Offer comments: 'Susan's deep understanding of the business value of digital intelligence and its impact on the operating performance of the largest consumer brands in the world make her the ideal leader to drive our revenue growth. Her proven track record of success in building high-performing sales teams and delivering commercial success will be invaluable as we continue to expand our global footprint'.

Web site: www.similarweb.com .