Veridata Adds Chief Panel Officer

Texas-based data collection and research solutions provider Veridata Insights has announced the hiring of former e-Rewards and Critical Mix VP Heather White as Chief Panel Officer.

Veridata was founded in 2019 and offers an automated project platform covering the research process from sampling through to dashboards and analytics. It launched a qual division in 2021, and officially opened an office in Bulgaria last autumn.

White was an early employee of e-Rewards (later merged with Research Now, itself now part of Dynata) - working as its Senior Director of Partnership Marketing from 2001, and then as Vice President of Partner Relations. She later worked as VP of Supply, Development and Partnerships at Critical Mix, now also part of Dynata, before founding her own business, Coterie Consulting.

In her new role she will oversee the management and ongoing development of the company's verified B2B, B2C, and healthcare panel BizKnowledge, making use of AI-powered solutions to make panel recruitment faster, more targeted and more cost-effective.

Veridata CEO Jami Pulley comments: 'Heather is a market research veteran with a wealth of knowledge and skills that I have had the pleasure of experiencing firsthand when we worked together in previous years. She is a key signing for Veridata and while our BizKnowledge panel has continued to grow substantially, we can't wait to see the accelerated success we can achieve under her guidance'.

Web site: www.veridatainsights.com .