Advantage Group Launches AQAI Qual Analysis Tool

B2B engagement solutions firm Advantage Group International has partnered with 'instant insights' analytics platform Kapiche to launch AQAI, an AI-based feature helping clients to make better use of qualitative feedback from their business partners.

Advantage Group was established in 1989 and is headquartered in Canada. The firm helps suppliers and retail partners work together by means of data, feedback and strategy consulting.

The new tool processes feedback collected via AGI's signature product, Advantage Report, providing in-depth analysis of verbatims. Integrated within Advantage Report and available to all the latter's users, AQAI offers a suite of specialized reports including Trends Over Time, Custom Deep Dive Analysis, Competitor Analysis, and 'Best-In-Class Analysis' which specifically benchmarks against industry leaders.

Kapiche CEO and co-founder Ryan Stuart comments: 'Over the next few years, we will see knowledge work change as AI gets further integrated into ways of working. AGI has identified the opportunity this represents for both how they operate and the outcomes they are able to deliver to their client base'. Peter Harris (pictured), AGI Chief Research Officer says the new solution has allowed his company 'to revolutionize its product and make its qualitative data more impactful and valuable for clients'.

Web sites: www.advantagegroup.com and www.kapiche.com .