DRNO - Daily Research News
News Article no. 36679
Published May 10 2024

 

 

 

Marketing Hire for Affluent Research Firm Altiant

In Stockholm, luxury and wealth industries researcher Altiant has appointed former BNP Paribas marketer Chiara Casale as Marketing & Partnership Manager.

Chiara CasaleAltiant provides large-scale quant research and samples of affluent and high net worth via a proprietary panel, LuxuryOpinions. It also offers a suite of fieldwork solutions for agencies and end brands to conduct continuous tracking and ad hoc research.

Casale (pictured) joins from BNP Paribas where she was Communication & Marketing Manager, working on market trend analysis, strategic partnership management, event coordination, stakeholder engagement and project oversight. Her role also involved the development of value propositions tailored to High-Net-Worth Individuals (HNWIs), requiring her to understand their needs and preferences, and to create campaigns targeting them. She holds a Master of Science in Management specializing in Strategic Marketing from Católica Lisbon School of Business & Economics and a Bachelor's Degree in Corporate Communication and Public Relations from IULM University, Milan.

Her new role includes managing UI/UX design developments, and the creation of marketing collateral to enhance brand awareness across traditional and social media platforms. She will also play a key role in developing business partnerships to recruit Affluent / HNWIs across multiple countries.

CMO Meryam Schneider comments: 'We are thrilled to welcome Chiara to the Altiant team. Her diverse skill set and proven track record in marketing and partnership development, particularly in targeting HNWI audiences, make her a valuable addition to our team. We look forward to leveraging her expertise to drive our marketing initiatives forward and further strengthen our partnerships worldwide'.

Web site: www.altiant.com .

 

 
www.mrweb.com/drno - Daily Research News Online is part of www.mrweb.com

Please email drnpq@mrweb.com with any questions.

Back to normal version.

© MrWeb Ltd