TiVo Rolls Out Cross-Screen Ad Platform

In San Jose, California, entertainment technology and TV data provider TiVo has launched a cross-screen ad platform called TiVo One, providing forecasting, targeting and measurement to optimize campaigns delivered 'in the home and the car'.

Originally a pioneer of digital video recording, TiVo is now a wholly owned subsidiary of entertainment technology company Xperi Inc. The company announced the creation of an audience research and measurement division as long ago as 2006, and these days describes itself as a company that 'brings entertainment together, making it easy to find, watch and enjoy', as well as helping studios, networks and advertisers to increase viewership and engagement across all screens.

The firms says adding TiVo One to Xperi's independent media platform will allow it to 'connect advertisers with their target audience across the various entertainment touchpoints that are used on a regular basis'. The system can analyze customer attribution across different channels and devices, and will offer a flagship unit, the 'Homepage Ad', allowing advertisers to reach their targeted audiences through linear and OTT ad promotions, and provide shared ad revenue opportunities for partners, while focusing on 'a friction-free viewing experience'. TiVo One will feature cross-platform and global reach; a branded experience with enhanced graphic display and video and image expansion; precision targeting based on viewing audiences' behaviors and profiles within a privacy-compliant 'consent-first framework'; and the ability to track, analyze and optimize campaigns in real time, allowing clients to fine tune campaign strategies for maximum ROI.

Jon Kirchner (pictured), CEO of Xperi comments: 'As a key element of our long-term strategy for the independent media platform, offering a variety of ways to optimally engage with audiences is essential. Whether that be through our smart TV offerings or connected car solutions, partners leveraging our innovative solutions can ensure we're committed to delivering value and driving sustainable growth. By fostering an ecosystem that prioritizes choice, personalization and seamless integration across platforms, we aim to redefine how audiences engage with content in today's dynamic environment'.

Web sites: www.tivo.com and www.xperi.com .