SugarCRM Buys Revenue Intelligence Specialist sales-i

In San Francisco, sales automation platform SugarCRM has announced the acquisition of partner company sales-i, which provides a revenue intelligence solution helping businesses to maximize their revenue and profitability. Terms were not disclosed.

SugarCRM offers customer intelligence software solutions for sales automation, marketing automation and customer service, and is backed by investor Accel-KKR; while sales-I provides a sales revenue intelligence tool that captures data on product, price, quantity and frequency from customers' enterprise resource planning (ERP) systems.

The two companies began working together a year ago, and together boast more than 550 employees worldwide. The combination will help customers unlock the value of their ERP data - specifically allowing them to see, interpret and act on their own customer data using the power of artificial intelligence (AI); serving as an intelligent account management system; and delivering 'actionable insights that increase sales and marketing efficiencies and effectiveness at a lower cost'.

Craig Charlton (pictured), CEO of SugarCRM says the firms have 'complementary products, a shared vision for customer success, and experience and expertise at using machine learning, AI, and generative AI to unlock the value of front-office and back-office data'. sales-i founder and CEO Paul Black adds: 'The partnership of sales-i and SugarCRM has enabled companies to gain unrivaled insights into their customer buying behavior. Together, we'll expand our capabilities and accelerate development processes that will benefit customers and create a significant market impact'.

Web sites: www.sugarcrm.com and www.sales-i.com .