Rogers Adds Leadership Duties at Decision Analyst

In Arlington, Texas, MR firm Decision Analyst has announced the promotion of Felicia Rogers to Corporate EVP. She joined the company more than 30 years ago as an administrative assistant.

The firm specializes in strategy research, new product development, ad testing and advanced modeling to aid marketing decision-making, and since 2016 it has been the parent of a sampling company, Symmetric.

Rogers, who focuses her consulting on packaged goods, food service, home improvement, healthcare and b2b industries, is promoted from Executive Vice President of Client Services, and is a member both of the firm's Executive Committee and its Board of Directors. In her new role she takes more responsibility for overall company leadership, while continuing to manage a number of client service teams. She holds a Bachelor of Business Administration in Marketing from University of North Texas, and also lectures at local universities.

CEO Jerry W. Thomas comments: 'Felicia is a great team player with an innate sense of strategic relevance. She helps her Clients find new markets, develop new products, and create new opportunities, all the while with a smile'.

The company, which two months ago promoted Bonnie Janzen to President, is on the web at www.decisionanalyst.com .