Senior Hire for Delineate in Mexico

Wales-based Delineate has appointed former Millward Brown / Kantar exec Ana Gorozpe as Insights Director, based in Mexico and focused on brand health, in-flight campaign evaluation and demand planning.

Delineate offers real-time insights on consumer behaviour via its Proximity platform, including 'live, accurate and actionable' brand and campaign tracking data. The platform taps consumers in more than 130 countries and delivers via data tools, dashboards and APIs.

Gorozpe (pictured) brings more than twenty years of experience across client development, brand tracking, and advertising & marketing consultancy from work at Millward Brown and Kantar Mexico. She joined Millward Brown in 2004 and worked as an Account Director before becoming a Senior Client Partner at Kantar when the MB brand was retired in 2019.

Delineate Chief Client Officer Simon Sketchley comments: 'We are delighted to have Ana on board. She has a wealth of experience working with key global accounts across various industries, which will be invaluable in providing our clients with the expertise to help improve their business outcomes'.

The hire follows a number of senior appointments in the business over the past six months. In January it brought in former Publicis Sapient exec James Betteley ('JB') as its new CTO, based in its new Global Operations & Technology Centre in West Wales; and promoted former CTO James Stewart to the new role of COO.

Web site: www.delineate.ai .