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IAS Extends Amazon Ads Coverage
In London, media measurement and optimisation platform Integral Ad Science (IAS) has expanded its offering to provide access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.
 IAS solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability, with measurement of mobile, desktop and tablet for web and in-app across CTV. The new data will be available via the firm's IAS Signal unified reporting platform.
CEO Lisa Utzschneider (pictured) comments: 'IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximise return on investment for advertisers and are committed to providing independent measurement. This is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimised towards performance'.
IAS is online at www.integralads.com .
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