Senior Appointment for HawkPartners

In the US, insights and strategy firm HawkPartners has appointed former Egg Strategy and Landor employee Katia Kreft as a Partner.

The company is based in Boston, MA with offices in Chicago, New York, Philadelphia, San Francisco and Washington, DC, and helps clients with Go-to-Market strategy, branding, strategic communications and customer experience development and management.

Kreft (pictured) brings more than fifteen years of consulting experience, including work on brand positioning and activation, brand architecture and portfolio strategy, and product and service innovation. She joins from brand consultancy Landor, where she was an Executive Strategy Director, and before that worked for nine years at Boulder, CO-based brand and innovation consultancy Egg Strategy, latterly as a Senior Director. Earlier in her career she was a Research Analyst at GfK. She holds an MBA from the Kellogg School of Management and a BA in Communications and Business from Northwestern University.

Co-founder Scott Berman says of the new arrival: 'Katia's strategic perspective and brand positioning expertise paired with our insights-driven approach will help our clients succeed in this ever-changing business environment'.

Web site: www.hawkpartners.com .